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Est. Richmond · Collection across Central Virginia

Washed off
the floor.

Construction comes before method. A flatweave, a silk-piled city carpet and a heavy village wool each want different water, a different temperature and different handling. Between them these twelve traditions account for nearly every rug in a Richmond house.

12 areas across Richmond, Henrico, Chesterfield and Hanover.

A Bidjar rug laid in a Richmond living room

What we do

01 Rug cleaning Full immersion washing, off site.

Cleaning for Persian, Oriental, wool, silk and all area rugs, matched to the fiber, the dyes and the way the rug was constructed. Free pick-up & delivery included.

02 Repair & restoration Fringe, edges, holes, foundation.

Frayed ends, worn fringe, holes, a torn or stretched foundation — each repaired by hand in matched materials. Free pick-up & delivery included.

03 Oriental & Persian Hand-knotted wool and silk.

Hand-knotted oriental and Persian rugs are among the most valuable textiles in the world — and the most easily damaged by improper cleaning. We've spent over mastering the techniques these rugs demand.

04 Pet damage Urine, odour and the rest of it.

We love pets — but pet accidents on rugs require more than a standard cleaning. Our specialized treatment eliminates urine, odors, and dander at the source, not just the surface.

05 Restoration Reweaving and colour work.

Color fading, water damage, moth damage, worn pile — our craftsmen restore damaged and aged rugs to their original beauty using traditional techniques and carefully matched materials.

06 Appraisal Written valuation for insurance.

Whether you need documentation for an insurance claim, an estate settlement, or you're considering selling a valuable rug, our certified appraisers provide detailed written appraisals you can rely on.

07 Rug pads Cut to the rug, not the room.

A good rug pad is one of the best investments you can make for your rug and your floors. We carry high-quality pads that prevent slipping, protect hardwood and tile, and extend the life of your rug — custom-cut to any size.

08 Magic Guard Protective treatment after the wash.

An advanced stain protection treatment that creates an invisible barrier on your rugs, carpets, and upholstery — repelling spills before they can set and making future cleaning far easier.

Rugs we work on

What kind of rug do you have?

Construction comes before method. A flatweave, a silk-piled city carpet and a heavy village wool each want different water, a different temperature and different handling. Between them these twelve traditions account for nearly every rug in a Richmond house.

The same team, start to finish

Whoever takes a rug in inspects it, washes it, dries it and carries out any repair. Nothing is subcontracted out mid-job to somebody who never saw it arrive.

Most of the wear happens below the surface

Several pounds of dry soil can sit in a wool rug before anyone would call it dirty. It works down to the bottom of the pile where a vacuum cannot follow, and from there it behaves like sandpaper underfoot. Hardwood makes it worse: grit that would bed down into carpet stays loose on a hard floor and keeps circulating back into the rug.

Washing by immersion lifts that load out through the foundation rather than pressing it further in. Dye stability gets checked first — a rug that runs under hot water and detergent cannot be put back the way it was.

Rugs in Central Virginia

Richmond has two housing stories and they send us two different kinds of rug. The Fan and the older Church Hill streets are Victorian row houses with hardwood through most of the plan and original heat in many of them. Windsor Farms and the estate streets of the 1920s and 1930s have the room sizes that inherited Persians were bought for. Out west in Short Pump and Glen Allen the rugs are newer, larger and more often machine-made.

What they share is the swing. Fifty-three freezing nights a year mean a long heated season, and 36 days above 90 at the other end. Wool takes up moisture in August and gives it back in January, and the foundation threads at the ends of a rug absorb that movement. The damp season itself is short — 129 humid days, with the longest unbroken run about three weeks — so outright rot is rarer here than in the Carolinas. Rugs arrive out of square instead, or smelling of the basement they spent the summer in.

Tell us about the rug.

Send a photo and rough measurements. We come back with an estimate and a collection window, usually within one business day.

(804) 203-1745